AI makes it easy to generate ineffective writing faster than ever before.
Our interactive, in-house copywriting courses help teams develop the thinking, writing and AI skills needed to write something worth reading.
Refined over 20 years and across thousands of comms, marketing and business people, these courses are engaging, practical and fun – and we don't just say so ourselves. Cherry pick from our core course modules or talk to us about some custom content – let's get your team writing smarter, faster and with a lot less moaning about it.
“My team came back raving about how good the training session was with you the other day and about how much they are looking forward to the next one.”
"My team were buzzing after the course - some of their comments "I love how well she simplified concepts to make them digestible and immediately stick in your brain." "I’ll never forget this!" "My favourite session." "Just such a wonderful speaker. Was a pleasure to listen to."
“We all thoroughly enjoyed it! Helen is amazing and everyone has spoken so highly of the course.”
Be less beige. When everyone can write ok, how do you stand out? The trick is to bring tighter strategy, better ideas and a bit of bravery. That's what your team will learn: the frameworks to plan messages that knock audiences on the head, and the editing skills to turn AI copy into something worth reading.
This course covers:
With practical examples, one-on-one feedback to troubleshoot unique challenges and expert insider tips, this course will equip your teams to tackle any writing project.
Develop and maintain a thought leadership position for your brand, founders, and senior leaders with a clear strategy.
This course covers:
Attendees will leave with a toolbox of templates, checklists, and information to help tell the story of your business and its leaders to build a reputation industry frontrunners.
Book an initial chat with the trainer
AI can write your emails and reports – does it really know what to say? With this practical workshop your teams will learn the frameworks behind effective business communication, from audience targeting and message strategy to leveraging AI without forfeiting clarity, judgement or brand voice.
This course covers:
With practical examples and one-on-one help in the sessions, your team will gain valuable insights and on-the-job learning.
Book an initial chat with the trainer
All businesses and teams come with different writing skills and requirements. That’s why we offer to customise any of our course content for your business, teams and unique challenges.
Want to teach your teams how to effectively use AI when writing? No problem. Want your customer service teams to know the best way to speak to a customer? We’ve got you covered. Want to write effective social posts or learn how to create a cohesive content strategy? We’d love to show you.
Just brief us on what you need, and we’ll create the custom course material.
Book an initial chat with the trainerAll our courses can be run either in person or online, one-on-one or with groups of up to 15.
Copywriting 101 – The Basics is available as an on-demand series. Learn copywriting at your own pace, with direct contact and feedback from our highly-regarded trainer, Helen Steemson. Watch pre-recorded lectures, notes and exercises, then submit your work for review.
All our courses are developed and run by Helen Steemson, WFB’s founder and copywriting trainer for the Marketing Association’s insanely popular Secret Sauce of Copywriting. She also did stints teaching copywriting at Auckland University of Technology.
After ten years running courses for some of New Zealand’s largest brands, including ASB, Sovereign Insurance, Griffin’s Food Company, Lotto NZ, and Farmers NZ, Helen believes that with a bit of help, anyone can learn to express themselves clearly in writing.
As creative director at Words for Breakfast, her skills are constantly sharpened at the coalface of the industry.
