As a team, we can write about pretty much anything, from case studies for multinational conglomerates to blogs about beekeeping. If you’re looking for a range of expertise, you’ve found it.
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We run the Marketing Association's most popular courses in copywriting, writing for comms, and mastering thought leadership. Helen Steemson was also invited to serve as a judge in the most recent YouTube Marketing Awards NZ.
A long-term relationship sees Sinch in Australia and around the world, trust Words for Breakfast with bringing their brand voice to life.
Tradify is in the business of making tradies' businesses better. We create blogs that put Tradify in a truly advisory position, while keeping it at the top of the search rankings.
Skin Institute is all about the science of beautiful skin. We helped design the content strategy and planned the topics, then crafted blog content to help its audiences understand what could be possible.
From creative for print, TV and radio to lush magazine-style catalogues, we helped get Plumbing World onto the consideration list for residential customers.
Parallo takes care of platforms so SaaS companies can focus on growth. We’ve created lead magnets and regular blogs to help Parallo connect with its targets.
Fisher & Paykel's new site has been years in the making. We were asked to roll its sophisticated tone of voice across the inspiration section of the site. It certainly makes us want a Fisher & Paykel kitchen.
Fire and Emergency New Zealand's comms team turn to Words for Breakfast when they need longer documents and reports subedited and proofread.
Metlifecare's lifestyle villages each have their own charm, style and community all across New Zealand. We helped the company bring that character to life with a range of radio ad-lib scripts, web copy, ads and brochures.
To break into overseas markets, Living Nature’s brand was being clarified and rejuvenated – and we took care of the copy.
Hot Spring Spa is the leader in its industry. It has the best tech, the best quality and the best brand. It also has the best blogs.
The business behind the biscuits, Griffins Food Company is the parent brand for some of our best-loved snacks, chips and bikkies. You could say that crafting the copy for its corporate site was a bit of a treat. Recently our copy for their chocolate story went gangbusters on social and we also drafted an internal document that shared the results of their sales.
Flight Centre was a big winner at the NZ Marketing awards for their incredible use of data, and maybe, just maybe, because of the excellent writing in the awards entry.
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A New Zealand success story, Ethique sells waste-free beauty products around the world. We were part of the content creation team that kept its lively audience engaged with social posts, blogs, web copy and on-pack copy in the brand's sweet-but-sciency tone.
Business travellers need a different level of service. And that's what Corporate Traveller offers, as part of the Flight Centre Group. We created blogs to ensure the brand was the first thing people found in a Google search.
As Australasia’s largest non-bank lender, Bluestone works with customers right across APAC. Its business is complex, to say the least, but it needed to ensure that customers knew what was going on at every stage. We brought together leaders from across the business in a workshop to establish the Bluestone tone of voice. Formalised into a detailed guide, this tone was then rolled out across hundreds of templated customer communications.
To be established as a thoughtleader in the KiwiSaver space, AMP asked us to create a series of video scripts to simplify some of the more complex parts of the system. We know a lot about KiwiSaver now.
Making insurance writing interesting and also compliant – it's a skill. We've been writing in this space for a while, so were the perfect fit when AIA was looking for a partner to get its email content into shape.
AA had an opportunity. Its automobile association brand was well-known and well-liked. A series of emails would work to educate new members about value already on offer to them, while cross-selling the other arms of the business - SmartFuel, car finance and insurance. We helped plan the email series
Our long-standing relationship with MYOB began in the enterprise space, where we created guides and thought leadership articles. Word spread about us, and now we write for every marketing team in the business. One of our MYOB clients says our content is "giving us such great results."
