Thoughts, how-tos and tips from our copywriting team

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Four SEO tips to get you ranking in 2025

Search engine optimisation

Guides

Case Studies

Content Creation

Blog Writing

Our SEO copywriting has helped our clients achieve top keyword rankings on Google across Australasia. Read how we do it – from best use of keywords, links and metadata to creating helpful content.

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MYOB’s search ranking success with quality SEO copywriting

Case Studies

Search engine optimisation

Guides

Content Creation

Blog Writing

Read how we delivered SEO results that saw MYOB’s organic traffic grow 10% month-on-month and sent crucial keywords 'accounting software' soaring to the top spot on Google in Australia.

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Four reasons to book a copywriting course

All

Blog Writing

Content Creation

Marketing

Strategy

Our copywriting courses improve writing speed, quality and confidence. They’ll also help make every bit of writing more persuasive and more on-brand.

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Get teams writing on the same page

All

Blog Writing

Case Studies

Content Creation

Guides

From strategic thinking and persuasive writing to handy grammar tips, our copywriting courses and seminars help your marketing team write with confidence. Here’s a sneak peek at what you’ll learn.

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AI and the future of marketing – The MA Brainy Breakfast Nov 2023

Helen's Insights

Marketing

Content Creation

Greetings! (ChatGPT here, trying to be conversational while introducing this blog). Ready yourself for an intellectually stimulating exploration through this thought-provoking event!

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How three different companies claimed their thought-leadership positions

Case Studies

Strategy

Here’s how we helped three wildly different brands position themselves as thought leaders.

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WFB Customer Story - Building Datamine’s Founder Brand

Case Studies

Strategy

A well-crafted founder brand is a valuable marketing asset. Read how WFB helps Datamine’s Paul O’Connor turn his story into content that connects.

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Mastering thought leadership content

Content Creation

Helen's Insights

Learn strategies to stand out from the crowd and position yourself or your brand as thought leaders. Here's where you can start...

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WFB Customer story – nailed tone, expanded reach for MessageMedia

Case Studies

Content Creation

Strategy

Tech company MessageMedia started as a simple prototype and an SMS gateway. Today, 65,000+ businesses trust them to connect with their customers – and that’s just the beginning. WFB helped the brand develop engaging content and tap into a new SMS market.

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Is AI the answer? Why we’re not convinced – yet

Search engine optimisation

Blog Writing

Content Creation

Web Copy

AI is everywhere. It answers your questions when you book a holiday. It’s writing essays for harried uni students. For all you know, it could be writing this blog right now.

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