Content Creation

WFB Customer Story - Regular blogging helped Ecrotek dominate the hobby apiarist market

Ecrotek is the largest hobbyist beekeeping supplies company in Australasia, and content is the backbone of its marketing. WFB helped design the content strategy, plan the topics and create blogs to educate its audience and support its search rankings. Marketing manager Rob says they’ve had great success with the articles.

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Google’s ‘helpful content update’ means no more SEO tricks

Google’s new helpful content update prioritises people-first content – here’s what that means and what you need to do now.

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WFB Customer Story - WFB helps MYOB bring its content plan to life

Our long-standing relationship with MYOB began in the enterprise space, where we created guides and thought leadership articles. Word spread about us, and now we write for every marketing team in the business. Here’s why.

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WFB Customer Story - Building trust and growing traffic for Tradify

Software provider Tradify went from one user to 30,000 in just a few years – and its online content wasn’t keeping up. Thanks to WFB, it now has a strong brand voice, a trove of relevant content and some significant gains in organic traffic.

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For F's sake – here's the how-to of attention grabbing copy.

Eye-tracking studies show that people read online in an F shape, skimming quickly to find what they’re looking for. Learn how to take advantage of this behaviour by tweaking your layout and writing compelling headlines and subheads.

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Why SEO experts recommend topic clusters for creating content

The topic cluster model isn’t rocket science. It’s simply a logical way of organising and planning your content by focusing on one key topic at a time. Read why SEO experts are recommending it to get the best results from your content creation.

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WFB Customer Story - when great copy and great design collide

Award-winning design agency RedSpark Creative know how to turn design briefs into unforgettable brands. When the brief requires engaging, on-brand copy to match, they call on us.

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Build a content marketing strategy in 9 steps - get the best ROI for your content

Instead of throwing blogs at the digital wall, get the most from your content writing with some thinking and planning. Here are our tips on how to build a content marketing strategy that delivers ROI.

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Developing a target audience persona - who are you even talking to anyway?

In writing there’s one make-or-break question you need to answer first: who are you talking to? Here we outline how to narrow things down.

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Don't be a copycat - why fresh content writing is better for SEO

Posting regular, new content like whitepapers and blogs to your website will boost your search rankings and help position you as a thought leader. But are your articles offering something new and fresh for your reader? Or is it copycat content found elsewhere?

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Thoughts, how-tos and tips from our copywriting team

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WFB Customer Story - Regular blogging helped Ecrotek dominate the hobby apiarist market

Strategy

Search engine optimisation

Case Studies

Google’s ‘helpful content update’ means no more SEO tricks

Search engine optimisation

Web Copy