Content Creation

Four SEO tips to get you ranking in 2025

Our SEO copywriting has helped our clients achieve top keyword rankings on Google across Australasia. Read how we do it – from best use of keywords, links and metadata to creating helpful content.

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MYOB’s search ranking success with quality SEO copywriting

Read how we delivered SEO results that saw MYOB’s organic traffic grow 10% month-on-month and sent crucial keywords 'accounting software' soaring to the top spot on Google in Australia.

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Four reasons to book a copywriting course

Our copywriting courses improve writing speed, quality and confidence. They’ll also help make every bit of writing more persuasive and more on-brand.

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Get teams writing on the same page

From strategic thinking and persuasive writing to handy grammar tips, our copywriting courses and seminars help your marketing team write with confidence. Here’s a sneak peek at what you’ll learn.

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AI and the future of marketing – The MA Brainy Breakfast Nov 2023

Greetings! (ChatGPT here, trying to be conversational while introducing this blog). Ready yourself for an intellectually stimulating exploration through this thought-provoking event!

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Mastering thought leadership content

Learn strategies to stand out from the crowd and position yourself or your brand as thought leaders. Here's where you can start...

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WFB Customer story – nailed tone, expanded reach for MessageMedia

Tech company MessageMedia started as a simple prototype and an SMS gateway. Today, 65,000+ businesses trust them to connect with their customers – and that’s just the beginning. WFB helped the brand develop engaging content and tap into a new SMS market.

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Is AI the answer? Why we’re not convinced – yet

AI is everywhere. It answers your questions when you book a holiday. It’s writing essays for harried uni students. For all you know, it could be writing this blog right now.

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WFB Customer Story - Regular blogging helped Ecrotek dominate the hobby apiarist market

Ecrotek is the largest hobbyist beekeeping supplies company in Australasia, and content is the backbone of its marketing. WFB helped design the content strategy, plan the topics and create blogs to educate its audience and support its search rankings. Marketing manager Rob says they’ve had great success with the articles.

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Google’s ‘helpful content update’ means no more SEO tricks

Google’s new helpful content update prioritises people-first content – here’s what that means and what you need to do now.

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Thoughts, how-tos and tips from our copywriting team

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Four SEO tips to get you ranking in 2025

Search engine optimisation

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Case Studies

Blog Writing

MYOB’s search ranking success with quality SEO copywriting

Case Studies

Search engine optimisation

Guides