Happy reading.
AI has made “good enough” marketing fast and cheap. To stand out, marketers need to create content that is distinctive, emotionally engaging, and strategically sharp. This article explains how to do that with practical ways to improve your content, your briefs, and your creative output. But brace yourself, doing that means you'll need to get out your big girl pants and take some creative risks.
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We’re AI sceptics, AI critics and AI side-eyers here at WFB – we’ve kind of got a vested interest in keeping good writing around. But we’re also pragmatic at heart, and we’re always looking for tools to help us write better, hit the mark on client briefs, and cut out some of the fiddly, annoying jobs.
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The only content you should think about this summer is what feel-good Christmas movies to watch. You may already be mentally drafting that out-of-office reply before you turn off the office lights for the year. However, January is just around the corner, and everyone is still on social media – have you planned your 2025 content yet?
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