Thoughts, how-tos and tips from our copywriting team

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Four reasons to book a copywriting course

Our copywriting courses improve writing speed, quality and confidence. They’ll also help make every bit of writing more persuasive and more on-brand.

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Get teams writing on the same page

From strategic thinking and persuasive writing to handy grammar tips, our copywriting courses and seminars help your marketing team write with confidence. Here’s a sneak peek at what you’ll learn.

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How three different companies claimed their thought-leadership positions

Here’s how we helped three wildly different brands position themselves as thought leaders.

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WFB Customer Story - Building Datamine’s Founder Brand

A well-crafted founder brand is a valuable marketing asset. Read how WFB helps Datamine’s Paul O’Connor turn his story into content that connects.

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WFB Customer story – nailed tone, expanded reach for MessageMedia

Tech company MessageMedia started as a simple prototype and an SMS gateway. Today, 65,000+ businesses trust them to connect with their customers – and that’s just the beginning. WFB helped the brand develop engaging content and tap into a new SMS market.

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WFB Customer Story - Regular blogging helped Ecrotek dominate the hobby apiarist market

Ecrotek is the largest hobbyist beekeeping supplies company in Australasia, and content is the backbone of its marketing. WFB helped design the content strategy, plan the topics and create blogs to educate its audience and support its search rankings. Marketing manager Rob says they’ve had great success with the articles.

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WFB Customer Story - Building trust and growing traffic for Tradify

Software provider Tradify went from one user to 30,000 in just a few years – and its online content wasn’t keeping up. Thanks to WFB, it now has a strong brand voice, a trove of relevant content and some significant gains in organic traffic.

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For F's sake – here's the how-to of attention grabbing copy.

Eye-tracking studies show that people read online in an F shape, skimming quickly to find what they’re looking for. Learn how to take advantage of this behaviour by tweaking your layout and writing compelling headlines and subheads.

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Why SEO experts recommend topic clusters for creating content

The topic cluster model isn’t rocket science. It’s simply a logical way of organising and planning your content by focusing on one key topic at a time. Read why SEO experts are recommending it to get the best results from your content creation.

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WFB Customer Story - Shaping the future of local communities

When it comes to any elected government official, whether it be a mayor or local board member, we all want people who are advocates for their communities. It’s local election time, and this year, Words for Breakfast (WFB) worked with one district council to produce their pre-election report.

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