Happy reading.
This article explains how writing for AI search is different from writing for SEO, and how it overlaps. It covers what has stayed the same and what you’ll need to tweak about how you write, so large language models (LLMs) can understand, summarise and reuse it accurately. If you want your content to appear in AI-generated answer boxes or summaries, this overview will give you the core principles you need and a to-do list of adjustments to make.
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The only content you should think about this summer is what feel-good Christmas movies to watch. You may already be mentally drafting that out-of-office reply before you turn off the office lights for the year. However, January is just around the corner, and everyone is still on social media – have you planned your 2025 content yet?
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Our long-standing relationship with MYOB began in the enterprise space, where we created guides and thought leadership articles. Word spread about us, and now we write for every marketing team in the business. Here’s why.
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Eye-tracking studies show that people read online in an F shape, skimming quickly to find what they’re looking for. Learn how to take advantage of this behaviour by tweaking your layout and writing compelling headlines and subheads.
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