Marketing

Four reasons to book a copywriting course

Our copywriting courses improve writing speed, quality and confidence. They’ll also help make every bit of writing more persuasive and more on-brand.

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Get teams writing on the same page

From strategic thinking and persuasive writing to handy grammar tips, our copywriting courses and seminars help your marketing team write with confidence. Here’s a sneak peek at what you’ll learn.

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AI and the future of marketing – The MA Brainy Breakfast Nov 2023

Greetings! (ChatGPT here, trying to be conversational while introducing this blog). Ready yourself for an intellectually stimulating exploration through this thought-provoking event!

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WFB Customer Story - WFB helps MYOB bring its content plan to life

Our long-standing relationship with MYOB began in the enterprise space, where we created guides and thought leadership articles. Word spread about us, and now we write for every marketing team in the business. Here’s why.

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For F's sake – here's the how-to of attention grabbing copy.

Eye-tracking studies show that people read online in an F shape, skimming quickly to find what they’re looking for. Learn how to take advantage of this behaviour by tweaking your layout and writing compelling headlines and subheads.

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WFB Customer Story - when great copy and great design collide

Award-winning design agency RedSpark Creative know how to turn design briefs into unforgettable brands. When the brief requires engaging, on-brand copy to match, they call on us.

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Build a content marketing strategy in 9 steps - get the best ROI for your content

Instead of throwing blogs at the digital wall, get the most from your content writing with some thinking and planning. Here are our tips on how to build a content marketing strategy that delivers ROI.

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Developing a target audience persona - who are you even talking to anyway?

In writing there’s one make-or-break question you need to answer first: who are you talking to? Here we outline how to narrow things down.

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Bringing a brand to life with copywriting tone-of-voice

Everyone has a personality – a unique way of behaving and communicating. It’s how we come to like and relate to people. Successful brands are the same. The more human they feel, the more the audience engages.

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Need a copy or content writer? Here’s what you should be looking for.

Good writing evokes all sorts of emotions. But not all writers can trigger the urge to buy what you’re selling. If you’re looking for a writer to engage your audience, make sure they’re a copywriter. We’ve worked with all types of writers and know what to look for. Here’s our advice.

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Thoughts, how-tos and tips from our copywriting team

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Four reasons to book a copywriting course

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Blog Writing

Content Creation

Strategy

Get teams writing on the same page

All

Blog Writing

Case Studies

Content Creation

Guides

AI and the future of marketing – The MA Brainy Breakfast Nov 2023

Helen's Insights

Marketing

Content Creation

WFB Customer Story - WFB helps MYOB bring its content plan to life

Case Studies

Content Creation

Marketing

For F's sake – here's the how-to of attention grabbing copy.

Marketing

Blog Writing

Strategy

Content Creation

WFB Customer Story - when great copy and great design collide

Marketing

Content Creation

Web Copy

Case Studies

Strategy

Build a content marketing strategy in 9 steps - get the best ROI for your content

Blog Writing

Content Creation

Marketing

Strategy

Developing a target audience persona - who are you even talking to anyway?

All

Marketing

Content Creation

Bringing a brand to life with copywriting tone-of-voice

Content Creation

Marketing

Need a copy or content writer? Here’s what you should be looking for.

Content Creation

Marketing

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