Happy reading.
We’ve been AI sceptics, AI critics and AI side-eyers here at WFB – we’ve kind of got a vested interest in keeping good writing around. But we’re also pragmatic at heart, and we’re always looking for tools to help us write better, hit the mark on client briefs, and cut out some of the fiddly, annoying jobs.
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This article explains how writing for AI search is different from writing for SEO, and how it overlaps. It covers what has stayed the same and what you’ll need to tweak about how you write, so large language models (LLMs) can understand, summarise and reuse it accurately. If you want your content to appear in AI-generated answer boxes or summaries, this overview will give you the core principles you need and a to-do list of adjustments to make.
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After 16 years of writing our clients' Christmas gift guides and messages, we know what you can get to impress yours. So you have one less thing to think about this silly season: we've compiled a handy list of gift ideas, from edible and local to festive and seasonal.
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