Happy reading.
As a B2B marketer, you need to demonstrate how your tool, service or product is better than your competitors. That’s why so many companies rely on lists of features that can get lost in the sea of sameness. And that’s where case studies and customer stories come in.
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If you’re looking to grow your business (and, let’s be honest, who isn’t?), perfecting your content is a crucial piece of the puzzle. And that’s going to take a whole lot of writing. But do you need copywriting or content writing? And is there even a difference? In short, yes. And no. Let me explain.
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How can you swing the ranking odds ever in your favour without compromising your all-important human audience? We’re big fans of using a solid process to streamline your writing. It’ll help you develop an idea, organise your thoughts and decide what’s critical to include and which ideas you can ditch.
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You only get one chance to hook your fingers into a reader’s eye sockets and hold on. And do you know what doesn’t do that? Complicated, boring, confusing writing. So how do you write something simple, interesting and straightforward? Glad you asked.
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