Thoughts, how-tos and tips from our copywriting team

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Blog Writing

Four SEO tips to get you ranking in 2025

Search engine optimisation

Guides

Case Studies

Content Creation

Blog Writing

Our SEO copywriting has helped our clients achieve top keyword rankings on Google across Australasia. Read how we do it – from best use of keywords, links and metadata to creating helpful content.

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MYOB’s search ranking success with quality SEO copywriting

Case Studies

Search engine optimisation

Guides

Content Creation

Blog Writing

Read how we delivered SEO results that saw MYOB’s organic traffic grow 10% month-on-month and sent crucial keywords 'accounting software' soaring to the top spot on Google in Australia.

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Four reasons to book a copywriting course

All

Blog Writing

Content Creation

Marketing

Strategy

Our copywriting courses improve writing speed, quality and confidence. They’ll also help make every bit of writing more persuasive and more on-brand.

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Get teams writing on the same page

All

Blog Writing

Case Studies

Content Creation

Guides

From strategic thinking and persuasive writing to handy grammar tips, our copywriting courses and seminars help your marketing team write with confidence. Here’s a sneak peek at what you’ll learn.

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Is AI the answer? Why we’re not convinced – yet

Search engine optimisation

Blog Writing

Content Creation

Web Copy

AI is everywhere. It answers your questions when you book a holiday. It’s writing essays for harried uni students. For all you know, it could be writing this blog right now.

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WFB Customer Story - How regular, high-quality thought leadership articles helped A2X go for SEO gold

Case Studies

Search engine optimisation

Blog Writing

Homegrown software company A2X needed regular blogging and thought leadership articles to boost its online presence. It tried a few freelancers but couldn’t get the results it was looking for – until WFB. A2X saw 120% organic keyword ranking growth in just 12 months. Here’s how.

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For F's sake – here's the how-to of attention grabbing copy.

Marketing

Blog Writing

Strategy

Content Creation

Eye-tracking studies show that people read online in an F shape, skimming quickly to find what they’re looking for. Learn how to take advantage of this behaviour by tweaking your layout and writing compelling headlines and subheads.

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Why SEO experts recommend topic clusters for creating content

Blog Writing

Search engine optimisation

Strategy

Content Creation

The topic cluster model isn’t rocket science. It’s simply a logical way of organising and planning your content by focusing on one key topic at a time. Read why SEO experts are recommending it to get the best results from your content creation.

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Build a content marketing strategy in 9 steps - get the best ROI for your content

Blog Writing

Content Creation

Marketing

Strategy

Instead of throwing blogs at the digital wall, get the most from your content writing with some thinking and planning. Here are our tips on how to build a content marketing strategy that delivers ROI.

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Why writing blogs yourself might be more expensive than you think

Blog Writing

All

DI-why-oh-why? Here we show you how in-house content writing could cost you more each year than simply outsourcing it – hey, you might even get better results.

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