Happy reading.
How can you swing the ranking odds ever in your favour without compromising your all-important human audience? We’re big fans of using a solid process to streamline your writing. It’ll help you develop an idea, organise your thoughts and decide what’s critical to include and which ideas you can ditch.
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You only get one chance to hook your fingers into a reader’s eye sockets and hold on. And do you know what doesn’t do that? Complicated, boring, confusing writing. So how do you write something simple, interesting and straightforward? Glad you asked.
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Copywriting is the art of selling through words. It’s persuading someone to take action – to inform, advise and ultimately to influence. So, there’s a bit more to it than first meets the eye. Here are the top five benefits we see people getting from copywriting course.
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Marketing a B2B business? You’ve probably heard that it’s hard. Because typically, business-to-business is more, well, businessy, and maybe just a bit less fun. But we’re here to tell you that’s not quite true. Business people are humans too – here are our tips to connecting with them.
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