The only content you should think about this summer is what feel-good Christmas movies to watch. You may already be mentally drafting that out-of-office reply before you turn off the office lights for the year. However, January is just around the corner, and everyone is still on social media – have you planned your 2025 content yet?
It’s easy to relegate to the “it can wait” pile, but as WFB creative director Helen Steemson says, “Leaving content planning to do in the new year can mean not publishing it until March.”
“You can get railroaded with other work and all the public holidays. Get your planning done by the end of the year, or if you're out of time, hand it to us as soon as you're back from holidays, and you’ll have something to post in January,” she says.
Crafting content – let alone planning it – can be overwhelming and easy to put off for another day. There’s a reason, though, that 76% of marketers say content marketing generates leads and 50% have seen it build loyalty with existing clients.
Brand-driven SEO content, like articles, guides, whitepapers and case studies, can substantially and organically increase customers' engagement with your business.
This is why the trades job management software Tradify worked with Words for Breakfast to make content a key part of their marketing strategy.
When Sarah Berkowski took over the sales and marketing team in 2019, she set out to develop a core of authoritative content to build trust with the target audience.
Her goal was to grow its organic traffic and customer base through a stronger brand voice and consistent, high-quality content.
WFB helped define its unique brand voice and wrote regular case studies, articles and guides. Read how our content helped Tradify achieve outstanding traffic and conversion results.
"Words for Breakfast has become an important extension of our content team. It’s helped us produce a far greater volume of quality articles, and the value to the company is clear in our high-level results."
– Sarah Berkowski, Chief Revenue Officer.
An active, engaging and on-brand blog can produce 67% more leads monthly. Skip a few deadlines, miss the mark with how you communicate your message and engagement goes down, leaving you inactive and starting from scratch.
When you add up time spent researching, crafting and editing content in-house, outsourcing to the experts can save your business money. Plus, you can be sure what you’re getting is on-trend and on-brand.
It’s why now is the perfect time to sort your content strategy for 2025 with us. It covers everything from blog posts and social media to newsletters and case studies. You can enjoy your summer knowing that every month you’ll receive your planned content, crafted and ready to upload.
As you gear up for the year ahead, why not join businesses like Tradify?
They called us “a content manager’s dream” and reported a 75% increase in blog impressions and a 90% increase in non-brand traffic.
You may be ready to check out, but that doesn’t mean your company’s social media should.
After all, the majority of Kiwis will have more time than usual to browse while they're on holiday. Since 76% of internet users use social media to research brands or products, creating and scheduling festive, on-brand content can be a great way to keep potential customers engaged.
Reach out now – we’ll take care of your summer content while you take care of your summer.
Our copywriting courses are designed to have your team writing confidently, cohesively and on-brand. We cover everything from persuasive business communication to grammar and best practices.
“January is an amazing time to upskill your team, before the year’s busyness kicks back in,” says Helen.
“It means they’re learning with fresh brains and fewer distracting emails.”
To give your team the gift of writing know-how, reach out to us to arrange a course customised to your specific needs.
Director Sales and Marketing
