Want to use the last of your marketing budget to write some new content, update your brand TOV, or train up your team? Here's how WFB can get the ball rolling before the EOFY.
Did you get some marketing dollars burning a hole in your proverbial pocket? As the end of the financial year approaches, marketing teams fall into two categories: those scraping the bottom of the budget barrel and those with some leftover cash they want to use.
Still, should we use those brochures from 2020 or quote client testimonials about a non-existent product? It could be time to revamp your sales collateral. Updating your sales materials is a chance to remove outdated references, revamp graphic elements to match your branding, and add information about new products or services. Update online resources like whitepapers or articles. It can also help you boost your SEO ranking – the Google algorithm loves new content.
While we all love a good last-minute rush job, there's something to be said for being prepared. Imagine that your next marketing campaign is a few weeks away from launch, and you've already briefed, reviewed, and finalised all the copy involved—amazing.
If you have spare cash in your budget and a plan for your next campaign, why not get your eDMs, social posts, blogs and other elements sorted now (yes, WFB can help). You'll not only avoid the last-minute scramble and look super-organised, but you'll be using this year's budget for next year's work, giving you more to spend on your subsequent campaigns.
Case studies are a surprisingly effective way to showcase your services (we should know; we've written case studies about writing case studies).
If you don't already have a case studies section on your website, think about adding one and commissioning a series of case studies to fill it. Case studies work best when backed up by real client names and quotes, so it's worth contacting clients for permission and setting up interviews to get their perspectives. If you work with WFB, we can do that part for you – our service includes interviewing your clients and pulling out compelling quotes so we can include them in your case studies.
For many businesses, a brand tone of voice (TOV) develops organically—it's often just the voice of the marketing manager or the team member who does most of the writing for your website and social posts. This approach isn't necessarily a bad thing. Still, it can make life difficult if that person leaves and you're left without clear TOV guidelines.
Defining your TOV or updating your existing guidelines isn't something you do every day – or even every year – so it could be an excellent use for any budget leftovers you want to use. This is where WFB TOV workshops and guides come in handy. We work with your whole team to hammer out a TOV that aligns with your brand, then write up a document explaining the details so your entire team can write copy using the same voice.
Could you use your last bit of budget to build lasting skills in your team? That's the goal of our copywriting courses, which are designed to help your team develop relevant writing skills they can use daily. Online or in-person, self-guided or led by our experienced instructor, we can cover everything from copywriting basics to thought leadership to business comms – it's about finding the course that fits your goals and your team.
Looking for expert copywriting, an updated TOV, or a tailored copy course? Check out our service menu and rate card here.
The lead copywriter and creative director at Words for Breakfast. She spends much of her time working with the copy writing team across a variety of projects.
