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AI has made “good enough” marketing fast and cheap. To stand out, marketers need to create content that is distinctive, emotionally engaging, and strategically sharp. This article explains how to do that with practical ways to improve your content, your briefs, and your creative output. But brace yourself, doing that means you'll need to get out your big girl pants and take some creative risks.
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Hyperlinks are handy ways of referencing and cross-referencing – layering up that info so readers can dig in where they need to. It’s also a great way of tidying up ugly links in emails and can give you some nice SEO juice. Here's how to get those hyperlinks in faster!
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