Our SEO copywriting has helped our clients achieve top keyword rankings on Google across Australasia. Read how we do it – from best use of keywords, links and metadata to creating helpful content.
It’s not easy to keep up with constantly changing SEO (search engine optimisation) guidelines. If your website copy or content writing isn’t hitting the right SEO boxes for keywords, links and headlines, you could slide down the Google results and miss out on crucial clicks.
That’s where Words for Breakfast Ltd comes in. We’ve recently added market-leading SEO services to our proven content-writing expertise. We can help you move up the search engine ranks without jeopardising the quality of the writing or keyword stuffing. That’s a win-win in our book.
Just ask the team at MYOB, who’ve seen incredible SEO results from a partnership with WFB to produce regular, high-quality SEO guides. With organic traffic growing 10% month-on-month and keyword rankings for ‘accounting software’ moving up to the #1 spot on Google in Australia.
Identifying the keywords and phrases your customers use to find your product or service online is an important place to start. Using those keywords and phrases throughout your content – particularly in headlines – helps the Google algorithm scan your copy for relevance and match it to your intended audience. Ensure they feature in the opening paragraph and are natural throughout the content. You can use 5-10 related keywords if necessary, but keep a focus on readability and try not to put them into places they don’t belong.
Google does its best to deliver the most helpful content in its search results. Therefore, its clever crawlers and algorithms are programmed to search and serve content that will give the reader just that. Gone are the days of keyword stuffing. Google has gotten smarter, and so should your content. Create content that is consistent and fresh with up-to-date insights if you want your content to rank well. But don’t overcomplicate it – simple, easy-to-read language is far more helpful to a reader than highly complex content filled with technical jargon. So, KISS (keep it simple, stupid). None of that is easy, and it’s why many businesses rely on content-writing experts to deliver the goods.
Human readers and Google’s tech use headings and subheadings to scan through text. Ensuring they contain keywords and phrases is a key ingredient for SEO success. Headers (tagged as H1, H2, H3 and so on) break up the text and offer information about the content of a page and also act as an indexing tool for search engines. They should be structured logically, creating a hierarchy of content that is clear and easy for search engines to understand.
The same applies to metadata (meta title and description), which is a small snippet of text with a big job. It needs to stick to a recommended character count of 160 and entice the reader to click and read more. An SEO expert can provide this for you if you want to make sure your metadata gives you bang for buck.
By intentionally backlinking to other relevant, important pages on your website, you intentionally direct people (and Google) through your content. This helps build a comprehensive resource for Google to index, which is likely to answer the questions and needs of the person searching.
This could be linking a blog post to a product or service-themed page on your website that resolves the problem identified in the blog. You answer the person’s question and provide a clear path to help meet their needs.
Internal links should be relevant to the topic and fit naturally into the structure of the text – try not to shoehorn them. The anchor text (like the clickable piece of text that makes up a link) should be relevant to the page it links to.
Ticking the right SEO boxes but keeping the quality of the writing at the forefront means you’re giving your readers the information they’re looking for. To Google, that’s a job well done. The reward? Topping the search rankings and boosting organic traffic to your website.
Want to SEO success for yourself? Chat to us about our content packages.
The lead copywriter and creative director at Words for Breakfast. She spends much of her time working with the copy writing team across a variety of projects.
