Good writing starts with good planning. Here's how we approach it.
Here’s a secret. When it comes to creating readable, persuasive text, the time you spend actually writing is very short. Great planning and editing are far more important.
This stuff isn’t rocket science. Whether this is new material or stuff you learned years ago - it’ll all seem like common sense. The truth is, the only way to fail at planning is to not do it at all.
So go forth, download the free guide here.
The lead copywriter and creative director at Words for Breakfast. She spends much of her time working with the copy writing team across a variety of projects.
